Saatchi and Saatchi are moving from green to blue. They feel that green is a focus on the environment while blue connects that environment to people. Green focuses on the huge problems, but neglects the resources that might provide the solutions, i.e. people (blue). Green remains pretty abstract; but blue connects the environment to people, making those same issues concrete and real. Green makes you choose environment over people, but blue helps you say ‘yes’ to both. Blue builds on green but takes it in a new direction. Here are some of their first thoughts on changes:
As I read this, I thought about the Christian faith — do churches have a color? Is it our task to come up with another color, as Saatchi and Saatchi has done, or is our task to work with the colors already there, the greens, the blues, and make them brighter — or maybe darker in places? Or maybe we create some sort of hybrid color? Or rainbows?
What are your thoughts — does the church have a color?